About us

Addanki’s Food Stories Pvt. Ltd. is a proudly homegrown Indian company founded with a strong mission — to serve rural India with trusted, high-quality FMCG products that combine affordability, tradition, and purity. The company stands at the crossroads of innovation and rural understanding, offering a curated range of essential items that make daily life healthier, safer, and more enjoyable for Indian households.

Headquartered in India, Addanki’s Food Stories Pvt. Ltd. is the vision of two passionate entrepreneurs, Shivaji Addanki and Sevyamana Taliyakula. Their dream is to bring reliable, affordable, and traditional FMCG products to every village, empowering families with better living standards and economic opportunities.

Our Vision

The vision of Addanki’s Food Stories Pvt. Ltd. is simple yet powerful — to empower rural households with products that reflect trust, tradition, and quality. In today’s world of mass-produced goods and urban-centric brands, Addanki’s Food Stories bridges the gap by creating customized FMCG solutions that suit the unique cultural, economic, and lifestyle needs of rural India.

The Founders

Shivaji Addanki and Sevyamana Taliyakula bring years of experience in sales, marketing, and supply chain management within the FMCG industry. Having worked closely with tier-2 and tier-3 towns, they deeply understand the real needs of rural consumers. Their vision gave birth to a company that doesn’t just sell products but tells stories of trust, tradition, and excellence.

Our Core Values

Integrity: We promise only what we can deliver and deliver exactly what we promise.
Accessibility: Making quality products affordable and available to every rural consumer.
Quality: Committed to using the finest natural ingredients and advanced manufacturing standards.
Sustainability: Focused on eco-friendly packaging and responsible sourcing.
Community Empowerment: Creating employment opportunities and supporting local economies.

Our Brands and Products

1. HAMSAA – Everyday Essentials

The HAMSAA brand by Addanki’s Food Stories offers products designed for wellness, hygiene, and daily care.

2. Jinaa – Taste of Tradition

Under the brand Jinaa, Addanki’s Food Stories celebrates the authentic taste of Indian snacks made from traditional recipes.

Every Jinaa snack is processed in-house, ensuring freshness, purity, and authentic taste, keeping the essence of homemade goodness alive.

Manufacturing and Sourcing

Addanki’s Food Stories Pvt. Ltd. partners with certified manufacturers for its essential oils and cleaning products while developing in-house capabilities for snacks and herbal products. Every product goes through strict quality checks to maintain consistency and safety. The company also promotes local sourcing and works with farmers and small producers, ensuring both quality assurance and rural economic growth.